Who relies on Digital Asset Management (DAM)?

Which departments and roles need Digital Asset Management? The short answer is, “all of them”. All organizations can benefit from enhanced information governance. Any multi-location entity,...

James Fox

Sharing Opportunities

Sharing files has grown in complexity over the years…. Businesses and organizations now require many different ways in which they can distribute and provide access to their brand content. Sharing is...

Matt Piwowarski

Versioning in Asset Management

Do you need versioning in your asset library? In what instances might it be useful? Does versioning result in a trail of helpful breadcrumbs, or a pile of stale bread?

James Fox

Great Migrations: Moving to a new DAM

You can no longer manage your current wormhole of connected drives, or bank of servers in the basement. Further, no one can get access to images from outside the office. It is time to clean up,...

Marianna Whitson

Horror in the Absence of DAM

During the process of discussing a new client’s digital asset management needs there is inevitably a parallel discussion of the systems (or non-systems!) they currently have in place. The following...

James Fox

Metadata In Digital Asset Management Demystified

What is metadata? The word may sound unfamiliar or scary to some, but to librarians it is catnip. It is information about your information. The keywords you add, and the embedded information about...

James Fox

Organizing Folders In Your Media Library

Untitled folder. Sitting there, staring at you. Waiting for you to start, to build a library. Where to begin?

James Fox

File Naming Convention | Beyond Who, What, Where, When, Why

Why would you want to start a file naming convention? Creating a nomenclature for your assets can allow users to quickly see basic information about the file’s contents at a glance. And, when sending...

James Fox

Digital Asset Management | It's About Time

There are many inherent values in deploying a digital asset management (DAM) system; security, organization, syncing distributed teams, omni-channel distribution of brand assets, centralization of...

James Fox

Controlled Vocabulary: A Best Practice for DAM

What types of assets will your users search for? What terms will they use to find them? Is there institutional slang you use or do you rely on product names and SKUs in your work? Creating groups of...

James Fox

The Value of DAM

You and your team increasingly work with rich media assets. These should be sourced, selected and delivered through a simple interface, in accordance with your brand guidelines. With the exponential...

James Fox